CUSTOMER STORY
Discover how Dive found PMF by identifying the their ideal customer persona (ICP) with Toplyne
4
Customer personas identified
100+
Engineering hours saved
HEADQUARTERS
San Diego, CA
PRODUCT CATEGORY
Remote work
CAPITAL RAISED
$1.7M from Sequoia
USE CASES
![](https://cdn.prod.website-files.com/65a80db6a97ea2f4fd5302a6/65a80db6a97ea2f4fd5305fc_icon%20identify.png)
ICP identification
![](https://cdn.prod.website-files.com/65a80db6a97ea2f4fd5302a6/65a80db6a97ea2f4fd530702_salesforce.png)
Account expansion
Challenges and results
Come late-2021, Dive found themselves in a catch-22 situation. One that many young hyper-growth startups face.
The company saw tens of thousands of users spanning hundreds of personas were signing up organically, but lacked a razor-sharp understanding of their Ideal Customer Persona (ICP). Identifying users and teams who were seeing the most value in the product was the need of the hour.
![](https://cdn.prod.website-files.com/65a80db6a97ea2f4fd5302a6/65a80db6a97ea2f4fd5305fc_icon%20identify.png)
Identification of highly engaged users most likely to be retained in the long run using Toplyne's data science models
4
Ideal customer personas identified
![](https://cdn.prod.website-files.com/65a80db6a97ea2f4fd5302a6/65a80db6a97ea2f4fd5306b7_clock.png)
Precious engineering hours wasted building and maintaining custom tooling vs. building Dive's core product
100+
Engineering hours saved
![](https://cdn.prod.website-files.com/65a80db6a97ea2f4fd5302a6/65a80db6a97ea2f4fd5305ab_icon%20change%20management.png)
Plug and play integrations into existing CRMs and customer outreach workflows
“Toplyne has done wonders for us at Dive. What they’ve pulled off in such a short time is incredible. They act as a crystal ball by automatically identifying our hottest leads & expansion opportunities. We now know exactly who we should reach out to & when.“
Max Satter, VP of Business, Dive
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