How Beefree closed $100k in incremental ARR and cut sales cycles by 33% with Toplyne

Jun 26, 2024

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The email creation platform Beefree uses Toplyne's AI models, trained on their first-party data, to increase GTM efficiency and close more revenue. In their first year of using Toplyne, Beefree closed over $100k in enterprise deals through sales while cutting their sales cycle length by 33%.

About Beefree

Beefree offers intuitive design tools that enable businesses to craft beautiful, high-performing emails compatible with any marketing platform. Its no-code builders are also used to design landing pages, pop-ups, and other digital assets. With millions of monthly users, Beefree is used in over 220 countries. Its design tools are available online at beefree.io and seamlessly embedded in 600+ SaaS applications through the Beefree SDK.

Alec Levandoski is the Sales Enablement Manager at Beefree, overseeing the operations and enablement of their sales teams. Alec works closely with his Marketing and Growth counterparts to build the pipeline for Beefree’s sales teams.

Alec’s North Star metric is closed revenue.

Go-to-market challenges

Beefree is free to get started—no surprises there. As the platform scaled to millions of monthly users and 15k+ new sign-ups each month, finding customers likely to convert has increasingly become like finding a needle in a haystack for Alec and his team.

In late 2022, as Beefree integrated Toplyne into their GTM stack, they aimed to address four key challenges:

Sensing upgrade intent - The Sales, Marketing, and Growth teams needed a way to detect upgrade potential and intent among their massive user base and to react proactively.
Bringing AI on board - At Beefree’s scale, identifying upgrade intent represented a predictive AI challenge. Building AI models in-house would require significant time and resources.
Unified customer view - Product usage is tracked in Pendo, while the sales teams operate out of HubSpot. Beefree needed a method to unify their customer data and present it a single view.
Enrichment - Along with user behavior, Beefree sought to integrate company and contact enrichment into their unified customer view.

About Beefree

Alec’s North Star metric is closed revenue.

Go-to-market challenges

In late 2022, as Beefree integrated Toplyne into their GTM stack, they aimed to address four key challenges:

Sensing upgrade intent - The Sales, Marketing, and Growth teams needed a way to detect upgrade potential and intent among their massive user base and to react proactively.
Bringing AI on board - At Beefree’s scale, identifying upgrade intent represented a predictive AI challenge. Building AI models in-house would require significant time and resources.
Unified customer view - Product usage is tracked in Pendo, while the sales teams operate out of HubSpot. Beefree needed a method to unify their customer data and present it a single view.
Enrichment - Along with user behavior, Beefree sought to integrate company and contact enrichment into their unified customer view.