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Use cases
Automated Behavioral Campaigns, Boost User Retention


Combine Toplyne's in-depth lead insights with Iterable's marketing automation for unmatched campaign precision

What you can do with Toplyne integrated with Iterable:

  • Segmented Campaigns: Use Toplyne's behavioral lead scores to segment your audience in Iterable, ensuring that each campaign is laser-targeted for maximum impact.
  • Data-Driven Engagement: Access crucial user behavior insights from Toplyne within Iterable to refine message timing, content, and delivery channels.

How to set up this integration:

Through a simple integration, you can use Toplyne segmentation to target potential users better using campaigns on Iterable to convert promising leads, motivate your champions to purchase more, and re-engage with users at risk of churning. Follow our step-by-step integration guide to get started!

  • Step - 1: Select ‘Integrations’ from the left pane.
  • Step - 2: Search for ‘Iterable’ and select it from the list of destinations.
  • Step - 3: Name your integration and click on ‘Configure’.
  • Step - 4: To fetch API key - a quick Iterable detour.
  • Step - 4.1: To create a new API Key, navigate to Iterable dashboard > Integration > API Keys
  • Step - 4.2: Click on + Create API key.
  • Step - 4.3: Provide a name for the integration, and select Server-side on the Type dropdown. Then click Create.
  • Step - 4.4: Copy the API key that gets generated.
  • Step - 5: Once you enter the API key you just copied, click on Finish and then ‘Complete Integration’ to complete the configuration.

Using Iterable as a destination

Step - 1: Select the destination you created on the sync page.

When you’re in the sync stage of creating a new playbook, select Iterable and choose the integration you set up.

Step - 2: Choose how you wish to update the leads on Iterable

Currently, you can perform the following options while updating leads:

  1. Update User Attributes
    This is used to update the contact fields against a user on Iterable. Note that the two fields must have the same data type.
  1. Add to Static List
    This is used to add a user to an existing static list. You can select the list you wish to update through the dropdown.
  1. Create and Add to Static List
    This is used to create a new list and add users to the static list. Note that if the list name already exists, the user gets added to the existing list.

Step - 3: Map a Toplyne user identifier

Email ID is mandatory to update contacts on Iterable. You must map the corresponding Email ID field (from your product analytics source) to Iterable's email identifier (pre-filled).

Step - 4: Choose the fields you wish to update on Iterable

If you have chosen to Update User Attributes, you can choose the fields you wish to update. Typically, our customers update fields such as the signup source, conversion score, or Toplyne persona.

Step - 5: Finish creating the pipeline!

In the last step, name your pipeline and the start date. Then click on ‘Finish Setup'.

Step - 6: Creating segments on Iterable

Once the playbook completes, you can use Iterable's Segmentation feature to target users qualified by Toplyne. To do so, navigate to Audience > Segmentation on Iterable and filter users based on the fields you just updated through the playbook.

And that's how you can target specific leads from Toplyne on Iterable!

Redefine your marketing automation with actionable insights. Connect Toplyne and Iterable now.